How to market your online store

another Great article.   (By James O'Brien)

Getting a top position in major search engines for your shopping carts is hard work, it can take 1 month, it can take 10 years. Follow these rules and techniques and you are truly giving it your best shot, but BE PATIENT! It's difficult for a reason, remember, those who give up, never make it.


This article covers;

• Getting the search engine spiders to find your site.
• Getting the search engine spiders to crawl your site more frequently.
• Getting the search engine spiders to crawl your site more deeply (i.e., this will get them to look at more than just your site's homepage.)
• Setting your site for maximum keyword optimisation
• Building link popularity for high rankings

Understanding Rankings
This "article" covers several areas which major search engines uses to rank sites in their search results.


"Natural" results, (as opposed to Paid Results) should be regarded as the major target of your business to be ranked highest in the world as they provide long term targeted visitors for your store. The "paid" results are considered by many to be a short term objective as they provide instant results but more of a costly outlay for visitors (PPC).


The shopping carts that rank high in the major search engines (like Google, Yahoo!, MSN, etc) are the ones getting traffic, and often sales.


Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when "spidering" your web pages.


Some of the major On-Page Search Engine Optimization Factors are:

• Keyword Density
• Words in Title Tag
• Words in the Page
• Words in Links
• Words in Headings
• Words in Bold
• Beginning Words
• Words in URL
• Meta Tags (some older small engines)
• HTML Validation
• Directory Listings
• Link Structure
• "Indexability" of the page
  and Hundreds of Other Factors

What is Search Engine Optimization?
When a user types a search phrase into Google, and gets back results, those results are made up of several complex formulas. When Google "Ranks" sites, it is really just performing Mathematical Formulas. There is no human involved in the process of evaluating any individual site - it is Math formulas computed from the information that Google Bot gathers from your site.


Google sends several Search Engine Spiders (computers) out to update pages it knows of, and to seek new pages that it finds through links. The name given to all the Google Search Engine Spiders is Google Bot.


READ MORE .........HERE