Why did J.C. Penny recently get punished in Google’s SERPs (Search Engine Results Page)? They were allegedly caught buying hundreds of links from spammy, low pagerank websites by the New York Times, who reported their findings to Google.
J.C. Penny took a black hat shortcut with their SEO (Search Engine Optimization) campaign, which is a clear violation of Google’s Webmaster Guidelines. They could have avoided the violation if their campaign focused on the new SEO – content marketing and social media.
Content Marketing
Content marketing is the creation and sharing of content with the purpose of promoting a product or service. The focus of this content may not specifically be about the publisher’s organization or its offerings. Assets created for content marketing include a mix of problem-specific information and thought leadership.
For affiliate publishers, Google’s Webmaster Guidelines recommends, “If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” In other words, publish unique problem solving content.
Social Media
Social media acts as a distribution conduit for content marketers. By distributing content via social media, the distributor potentially has access to millions of eyes that may comment, share, consume and/or evangelize the content.
The New SEO
By no means does content marketing and social media distribution alleviate the publisher from doing basic SEO due diligence such as a keyword workshop, defining on-page conventions, competitive research, etc. Below are just a few of the SEO benefits that can be realized by deploying content marketing and social media distribution. Read More at......Content Marketing & Social Media
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