Anika Janelle Pettiford of Janelle Beauty always had big dreams. Growing up in the Caribbean isles of Trinidad and Tobago, Anika always had clarity on her ability to go against the grain and create her own reality no matter what the odds.
Anika migrated to the United States and immediately realized her dream to attend college. This was the beginning of a relentless pursuit and a patient perseverance in achieving the American Dream.
A perseverance that is continuing today as her path has led her to the place she stands today – Founder and President of the emerging Indie brand Janelle Beauty.
The Genesis of Janelle Beauty is truly a convergence of all the real world business experience that Anika has garnered over the years, merged with a personal passion to bring “only pure goodness” bath and body care products to the marketplace. The vision is big, but the mission is personal. Janelle Beauty was the result of a personal crisis in company founder Anika’s life. During a time of uncertainty and despair, Anika discovered that most beauty care products contained synthetic chemicals that were “alleged” carcinogens. Due to her own health scare at the time,
Anika began actively searching for alternative products that were chock full of nature and skimpy if any on the synthetic ingredients. Coming up short, Anika decided to make her own products to ensure its high content of quality ingredients. One thing led to another, and Janelle Beauty- the only Pure Goodness Company was born.
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